BizBlend

Creating Effective Sales Funnels and Authentic Branding with Jodi-Kay Edwards


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Episode Summary:

In this episode of Bizblend, brand strategist Jodi-Kay Edwards dives into the art of building effective sales funnels tailored to personal branding. As the co-founder of Behind the Scenes agency, Jodi-Kay explains how sales funnels aren't just tools for selling products—they're essential for entrepreneurs crafting their personal brand across diverse offers. She highlights the importance of storytelling, authenticity, and value-driven connections, emphasizing how to attract and engage the right target audience. Jodi-Kay shares actionable tips for creating scroll-stopping hooks, building trust through relatable stories, and automating engagement while maintaining genuine one-on-one interactions.


Listeners also gain insights into avoiding common pitfalls like inauthentic branding and discover the power of connecting deeply with their audience. Jodi-Kay’s enthusiasm for helping entrepreneurs shines as she offers a free 30-day challenge to help creatives and CEOs "get seen and get paid."

About the Guest:

Jodi-Kay Edwards is a brand strategist and co-founder of Behind the Scenes agency. Passionate about empowering entrepreneurs, she specializes in storytelling and creating simple, scalable sales funnels. Jodi-Kay is also an advocate for authenticity and connection in branding. Listeners can check out her website and also can find her on social media platform @jodie-kay edwards.

Key Takeaways:

  1. Start Simple: Begin with a clear hook and reverse engineer your sales funnel around your offer.
  2. Storytelling is Key: Position your audience as the hero, with your brand as the guide.
  3. Be Authentic: Avoid forced personas; focus on your strengths and interests.
  4. Engage and Automate: Build real connections while using automation to scale.
  5. Add Value: Create actionable steps that deliver on promises to your audience.

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    BizBlendBy Sana and Avik Chakraborty - by Healthy Mind by Avik ™. All rights reserved.