In this conversation, Kevin Blanco shares his journey from a humble background in Costa Rica to becoming a successful DevRel professional and filmmaker.

Chapters

00:00 Introduction and Background

01:13 Kevin's Journey from Humble Beginnings to DevRel and Filmmaking

13:10 Overcoming Challenges as a Non-Native English Speaker and Latino

26:05 Creating for a Non-Technical Audience vs. Developer-Focused Audience

27:35 Understanding the User Persona and Limbic Opening

35:03 Avoiding Common Mistakes: Making Content Too Technical and Focusing on Simplicity

39:59 Creating Effective Video Strategies: Context, Benefits, and Call-to-Action

46:45 Selecting the Right Platforms and Tracking Metrics for Success

Kevin emphasizes the importance of communication and storytelling in both fields; together with insights on building effective video content for developers, and the importance of understanding the user persona and the limbic opening, which engages the emotional part of the brain.

Kevin also discusses the common mistakes in building a developer audience, such as making content too technical, and provides tips on creating engaging video strategies. He highlights the significance of context, benefits, and call-to-action in video structure, as well as the importance of selecting the right platforms and metrics to track success.

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about Lead DevRel

a *too-cool-to-be-true* trio of devrel enthusiasts, sabrina, dani, and beatriz, come together to share their unique perspectives on trending devrel and tech news. get inspiration, tips, and funny moments from over 10 years of combined experience in devrel 😘