Studies show that the biological effect of dehydration does not impact an athlete's performance (except in extreme cases)... it's the psychological condition of feeling thirsty that does (How Bad Do You Want It, p. 8. Fitzgerald, Matt).

Crazy.

Feelings are more powerful than biological impulses? Yup.

In today's Episode, we are going to dissect the fundamentals of evoking feelings in experiential exercises and storytelling.

I'll walk you through how to "storify" your brand to create emotional experiences for everyone that interacts with your company.

HINT: Hugs curves like yoga pants...

Listen to today's Episode to learn more.