Nashville native Netta Dobbins, owner and principal consultant of Netta Dobbins Marketing and Consulting, shares her entrepreneurial journey working in the entertainment industry and her dream that led her to start a diversity consultancy firm called Minorities in Media Connect. Netta discusses the significance of data and analytics in marketing strategies and offers tips on email marketing, including attention-grabbing headlines and personalization. Netta also discusses the importance of finding balance in her busy life and the role of community and faith in her success.