Trade Show Insights

Creating Events That Care for People & Planet - TSI19.3


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Lifestyles have changed since the "Great Pause," and stamina is a big part of that. While event attendees used to be willing to be booked solid from sunup to sundown (and far beyond), that just doesn't fly anymore.

Savvy trade show organizers and exhibitors are learning to integrate wellness into all aspects of the event – from the overall schedule to meals to in-booth activities and more.

In this episode, wellness consultant David Stevens goes beyond the buzzword of wellness and shares strategic ways to integrate well-being into events by:

  • Becoming mindful of the attendee experience
  • Incorporating wellness elements in your booth
  • Designing after-hours events that won't burn people out
  • Understanding what "wellness washing" is & how to avoid it
  • Pacing yourself and your team to make it through the entire show
...more
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Trade Show InsightsBy Marlys K. Arnold: Exhibit Marketing Consultant, Trainer & Author

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