In this episode of GatherGeeks, David Adler, C.E.O. of BizBash, and Beth Kormanik, editor in chief of BizBash, hear from Justin Lefkovitch, the founder and C.E.O. of Los Angeles-based experiential firm Mirrored Media. He discusses his work on buzzy events like Comic-Con, Sundance, and Coachella, and how he effectivity targets millennials, stays on top of pop culture, fuses his knowledge of music and magic at events, and more.