Rachel Friedman is the Founder + CEO at TENFOLD and TENSPACE, and for 30 years, her professional career has been dedicated to building brands through the lens of culture. As CEO of TENFOLD and TENSPACE, her team helps clients uncover what makes them special - leveraging their secret sauce as a source of competitive advantage to win. Rachel has been fortunate to combine her passion and unique educational background, including a BFA in Design and an MBA in Strategy, to lead a powerhouse creative team on our journey to inspire humanity.