Brock Weatherup is a founder, mentor, c-suite executive and passionate leader of high growth consumer businesses. He is currently the CEO and Co-Founder of Metamorphosis Partners - a company focused on creating extraordinary value in the pet industry through innovation.

He was most recently the EVP and Chief Innovation Officer and Digital Experience at Petco. Previously he was CEO and CoFounder of PetCoach (acquired by Petco) - revolutionizing the Pet Health Care experience. Brock is a CEO, entrepreneur, angel investor, builder of enterprise value and passionate advocate about the consumer and their interactions with digital media and Ecommerce. Brock is also managing partner of Atai Ventures angel investments, co-founder of ICONYC (www.iconyclabs.com) an early stage NYC based Israeli accelerator, investor/advisor/board member for 7+ startups - VeryApt, SideCar, Social Ladder, Ethology and an industry advisor for VC firms EQT Partners, MissionOG and SafeGuard. Brock also sits on the board of Peachjar (Peachjar.com). Previously Brock was SVP/Chief Digital Officer of Petsmart after selling Pet360 where he was CEO the prior 5 years.

Brock was also CEO of Fathead and held several leadership positions with InterActiveCorp (Ticketmaster, Match.com, CitySearch, ReserveAmerica). A graduate of University of Colorado Boulder and father of two amazing girls and pet owner to my english retriever named...Boulder.