Rowan Tonkin, Chief Marketing Officer at Planful, prioritizes early qualification of sales opportunities, focusing on "Compelling Reason to Act" to reduce delays in the sales process. Looking ahead, he's investing in product marketing, aiming to expose their product to prospective buyers earlier through personalized interactive demos and webinars.

• About this Pioneer > 0:43
• Biggest Challenges > 2:36
• Looking Forward > 5:47
• 100 Pennies Game > 9:03
• Final Thoughts > 12:24

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About this Pioneer

15 years in marketing/selling both Planning and Marketing/Sales Operations solutions, and have a unique understanding of how to create growth from operations in my experience as a consultant, marketer and salesperson.

I’m a natural story-teller, I can help make complex problems simpler and help create sophisticated solutions to manage the complexity.

I’m able to work in a wide variety of situations having been involved in market leading high-growth start-ups and also as a key influencer in large multi-billion dollar organizations.

I’ve delivered high value to the teams that I’m in (and supporting) through powerful content and deep understanding of how to communicate to buyers.

I’m passionate about creating efficient and streamlined process focusing on ways of working through better use of resources and technology.

I love travel and have combined my passion for travel with my career, having worked across Europe, Asia and the US.