The James Bachini Podcast

Creating Google Ads | Marketing Insider Secrets

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Full blog post & link to keyword tool:

https://jamesbachini.com/creating-google-ads/

Contents:

  • Search, Display and Video
  • Default options, interests are not aligned
  • Untick search partners and display network for search campaigns
  • Track conversions
  • Campaign structure, small ad groups for specific search intents
  • Affinity audiences (broad), Custom Intent (specific)
  • Observation vs targeted (whitelisted)
  • Retargeting audiences
  • Demographic targeting options 
  • (gender, age, income, marital, parental, homeowner)
  • Location targeting
  • Device targeting
  • Placements for display campaigns
  • Portfolio bidding strategies (ROAS)
  • Text Ads
  • Keyword modifiers
  • Quality score and click through rate
  • Dynamic keyword injection
  • Display Ads
  • Dynamic vs Standard Banners
  • Video Ads
  • Optimize regularly
  • Search terms report, negative keyword lists
  • Data Columns
  • Google Ads Editor


    • ...more
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    The James Bachini PodcastBy James Bachini