In this episode, Mr. Lammers talks about using a multichannel business strategy in life science companies. He defines the multichannel approach, covers the core challenges, offers his review on Pharma's adoption of multichannel, and provides advice for commercial leaders. Thought Leader: Peter Lammers, VP, Strategy, Veeva Systems Play podcast

Creating Great Multichannel CRM Experiences: Advice from a 28-year Pharma Expert

PharmaVOICE interviews movers and shakers from the life sciences. We'll bring you interviews with executives from pharma and biotech as well as service providers to give you interesting stories from across the life sciences spectrum. It's all part of our mission to deliver a glimpse into the people who are forging the present and future of our industry.

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Creating Great Multichannel CRM Experiences: Advice from a 28-year Pharma Expert

Creating Great Multichannel CRM Experiences: Advice from a 28-year Pharma Expert