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Creating Habit & Loyalty


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Did you know familiarity naturally breeds comfort?
How do you get your customers to integrate your business into their lifestyle?
More importantly, how do you build a definitive loyalty among your customers to the point where they’ll defend you if needed and spread the word about you naturally?
In this session of CAKE we dive into the world of psychology and how you can build a brand that breeds a loyal customer base.
08.22.2012 CAKE Lecture – Habit and Loyalty
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