Jonah Berger is on to us. We're social creatures that, almost robotically, respond to cues and narratives. His work on Contagious and Invisible Influence gets to the heart of why some ideas and products go viral and others don't and how to uncover hidden "influence hacks" that shape culture and drive behavior.

Jonah Berger is on to us. We're social creatures that, almost robotically, respond to cues and narratives. His work on Contagious and Invisible Influence gets to the heart of why some ideas and products go viral and others don't and how to uncover hidden "influence hacks" that shape culture and drive behavior.

Creating Ideas that Influence:  Jonah Berger, Wharton

The Gartner Talent Angle podcast is a new and exciting approach to talent management. Every month, we'll talk with those on the forefront of HR innovation — innovators, academics, HR professionals, economists, coaches — to explore the most interesting and cutting edge ideas in the world of HR and people development. Join us as we reimagine talent.

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Creating Ideas that Influence: Jonah Berger, Wharton

Creating Ideas that Influence: Jonah Berger, Wharton

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