On this episode of Podcasting Smarter we're speaking with Marcus Engel, the founder of the branded podcast production company, 301 Studios.  

Podcasting provides an opportunity for brands to enhance their connection with their target audience through engaging storytelling.

By utilizing a longer form content format, companies can delve deeper into topics, allowing them to share the values and mission underlying their brand in a more meaningful way. As a result, podcasting enables brands to build a solid digital footprint and foster a stronger bond with their audience, which goes beyond superficial engagement seen in some short-form content.

In this interview, Marcus highlights the value of branded podcasts in connecting with listeners in a more profound manner. He emphasizes that companies should focus on creating content that demonstrates their unique brand DNA and allows them to strategically repurpose elements for different social media platforms.

Furthermore, Engel highlights the importance of long-term commitment to podcasting as a means of developing deeper engagement with one's audience.

"Podcasting is the perfect way for brands to showcase who they are, what they do, and what they truly believe in." - Marcus Engel

1. What you can do to enhance your brand's visibility with standout branded podcasts.

Resources:

Sign up for all of Podbean's Free Live Events here:

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Podcast Entrepreneurship and Creating a 6-figure Podcast Business with Bethany Hawkins of Crackers in Soup 

How to Make Impactful Branded Podcasts: Live Replay with Napier B2B on Brand Storytelling, Repurposing  Content and Finding Your Audience

Branded Podcast Do’s and Don’ts

Podcast Smarter is the official in-house podcast by Podbean. 

Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com 

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Connect with Marcus and 301 Studios here:

LinkedIn: https://www.linkedin.com/company/301-studios/ 

Instagram: https://www.linkedin.com/company/301-studios/ 

Website: https://www.weare301.com/