Jason begins by discussing the power of storytelling and how it can be used to connect with audiences on a deeper level. He shares an impactful story about a man named Willie, whose life was transformed by an urban farming program. This story was used as part of a fundraising campaign for the nonprofit City Green. Jason emphasizes the importance of authenticity in storytelling and how it can evoke emotions and inspire action.

The conversation then shifts to the art of video production. Jason explains the basic elements of storytelling and how they remain constant regardless of the medium. He also discusses the differences between commercial and nonprofit video production, particularly in terms of measuring success. For nonprofits, success is often measured by the impact of the video on fundraising efforts. Jason also shares insights into the challenges and rewards of working with nonprofits, emphasizing the importance of strategic planning and the use of video as a powerful tool for fundraising and advocacy.

In the final part of the interview, Jason introduces the concept of "snackable content" - shorter pieces of content that can be used on various platforms to engage audiences. He shares his favorite types of stories to tell, which are real people's stories that show a radical transformation. Jason also shares his journey into video production, starting from his high school days taping games to his fascination with the many facets of video production.