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In this episode, our guest, Alex Sheridan, the founder and CEO of Impaxs Marketing, shares valuable insights into the world of short-form vertical videos. Alex discusses the power of leveraging one video across multiple platforms, such as TikTok, Instagram, YouTube shorts, and LinkedIn, while emphasizing the importance of understanding each platform's nuances. He highlights the potential reach and success that can be achieved by creating engaging content with strong hooks and compelling messages. Alex also opens up about his personal experiences and fears as a content creator, shedding light on the importance of authenticity and taking calculated risks. 

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