Each week, we come to you with ideas from the Mouse on how you can better run your online business. In this episode, we’re joined by Diane Barrowsmith of SixCastleCompany to discuss Disney’s innovative new offer—U.K. Staycations with Disney’s Magic at Sea. 

Disney Cruise Lines are famous for enhancing the high seas, but recently they have launched a brand new Staycation experience based out of the U.K. Listen today to hear some sneak peek thoughts about this new venture launch and get inspiration on creating new revenue streams out of existing resources. 

Listen now and discover:

• What makes Disney Cruise Line so unique to any other cruising experience 
• How to tweak your product for your specific audiences so that it reaches a wider range of people
• Why creating scarcity can be an effective marketing tactic to create excitement...and how Disney did it well with the Staycation launch 
• How you can bring a similar strategy to your own company for increased engagement, and more sales

Your small business takeaways:

• Don’t forget about your secondary audiences when marketing your products
• If something isn’t selling, don’t count it out. Look at the environment that it’s in first before deciding on whether or not you want to continue offering it
• Don’t underestimate the power of a gut feeling