Get ready to be inspired as we chat with Jennifer LoBianco, the Chief Marketing Officer of Best Life Brands. Jennifer shares with us the inspiring missions of each brand that Best Life encompasses and how they are in the business of creating intangible experiences through empathy and understanding. She highlights the critical role that caregiver advocacy and relations play in the success of their business, the intersection of marketing and sales in a brand, putting the franchisee first and maintaining communication, marketing strategies and more.