The skills of a chef are similar to the skills of a writer, director or producer. When people go out to eat, they want to have a good time. Natalie Barandes, creative chief for Joy Factory, calls her company the Joy Factory is because she wants entertainment to be joyous in the same way that a meal should be joyous. Natalie is a producer, a writer, and a director, and creates original content for TV, film, digital, and mobile companies .

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