So you're looking to create killer content, huh? Well, stay tuned because we have a great example of what it takes. You know the saying "if your brand is so hot" well if that's true then bring out the heat and make some awesome marketing material for yourself! Killer Content refers not only to any materials created but also managed by anyone who owns them- whether they are written, visual, downloadable etcetera-and showcases their expertise through continuously demonstrating who they are and bringing value into their industry.