Agile Marketing Interviews | Agile Marketing Blog - Home of Marketing Agility Podcast

Creating Lasting Change in Banking with Yvonne Delaney

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In this episode, Yvonne Delaney discusses the importance of making organizational change stick when transforming an marketing organization to Agile.
Yvonne worked on creating an agile center of excellence for change agents within a bank.
She participated in a coaching program and paired with them to ensure the success of the change initiatives. Yvonne collaborated with leaders in the organization to create success stories in marketing during an 18 to 24-month agility journey.
The goal was to institutionalize agility in different areas of the bank and allow each team to tell their own success stories.
“Success vignettes” were created to help expand agile ways of working to other parts of the bank.
Highlights:
  • Creating an agile center of excellence for change agents, including marketing
  • Collaborating with leaders to create success stories during an 18-24 month agility journey.
  • Institutionalizing agility across different areas of the bank, including marketing
  • Empowering marketing teams to tell their own success stories.
    • Links:
    Agile Marketing Alliance – https://www.agilemarketingalliance.com/
    iTunes Podcast Episodes – https://itunes.apple.com/podcast/marketing-agility-podcast

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    Agile Marketing Interviews | Agile Marketing Blog - Home of Marketing Agility PodcastBy Frank Days, Jim Ewel, and Melissa Reeve