Adding a lead generation form in the middle or at the end of a blog article is a popular tactic for many websites. In fact, you may have that on your website, which is good. There’s one change you can make to that process that will increase the number and quality of leads you’re seeing.

Instead of inserting just any of your lead magnets, create and add a lead magnet that’s hyper-relevant to your blog article. If you’re a health and wellness coach and you’re doing a series on the keto lifestyle, you can add a keto-specific lead magnet, like the 30-Day Keto Kickstart, to the middle or end of your blog articles in that series.

Adding a more specific lead magnet gives your reader a better opportunity to connect their dots between that article and the next step in learning from you. Give it a try and let me know how it goes. Just tag me on social media @keynotecontent or email me at [email protected] and share how adding a hyper-specific lead magnet to your articles works for you, and remember, your Message matters.

The Keynote Clarity for Thought Leaders Flash Briefing is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to The Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”