Kevin welcomes a former co-host of Put That Coffee Down, Richie Daigle, on the show to discuss long-term sales strategies. Partnering with salespeople from other companies that offer complementary services can bring long-term success, but treating it like a short-term tactic almost guarantees that it will never pan out.

#sales #PutThatCoffeeDown #marketing #freightsales #freightwaves #sonar

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