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Creating Long-Term Sustainable Growth in DTC with Brian Peters from Shopify
As Strategic Partnership Manager at Shopify, Brian Peters is all about using 21st century technology to help merchants get to the next level. That said, at heart, his focus is still 100% on the people.
Brian talks to Kristen about VC funding and bootstrapping, building out a retention plan as acquisition costs grow, and navigating the rise of SMS in the DTC space. This week’s episode is all about long-term, sustainable growth and making plays that can pay off in the long run.
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By Churn BusterAs Strategic Partnership Manager at Shopify, Brian Peters is all about using 21st century technology to help merchants get to the next level. That said, at heart, his focus is still 100% on the people.
Brian talks to Kristen about VC funding and bootstrapping, building out a retention plan as acquisition costs grow, and navigating the rise of SMS in the DTC space. This week’s episode is all about long-term, sustainable growth and making plays that can pay off in the long run.