If you just think there's a product and a customer and a desire, it's the same everywhere. You just have to answer those great questions. But I think a vast majority of the product will change. I think there's a real opportunity to change and it will make a big, big difference. It was people calling us, asking us for solutions, as opposed to us finding solutions and trying to force them on people.  That made us go into this vertical. 

This week we are speaking with Christian Kemp-Griffin an early investor in CelluComp and is now executive director and CEO.