Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about creating memorable and immortal links. As podcasters, we’ll usually try to send the listener to some link or resource at least once per episode. By the way, have you taken our feedback survey yet at [thepodcasthost.com/psp](http://thepodcasthost.com/psp) ? But see, that type of link’s exactly what I’m talking about. It’s short and memorable. And you can always change where it points to, further down the line. A classic example of this is a podcaster sending folks to their Patreon for 100 episodes, then, moving to a new funding platform. They now have this back catalogue full of out-of-date links. If they’d instead used a shortlink like their podcast dot com slash support, they could’ve just updated where that points to. If you use WordPress, then PrettyLinks is a great plugin for this. And Podpage has its own version too, if you’re using that. So, again, that link is http://thepodcasthost.com/psp - and, when you click on that, which of course you will, look at the URL it actually goes to, and imagine me trying to read that out. Maybe that could be a review prize incentive, actually…