Today, I have something very important to discuss, and that is the subject of motivation. Where does motivation come from when we're feeling unmotivated? How can we flip a switch to then feel more motivated? If our staff is unmotivated, what do we do to help them be more motivated to motivate them? And it's an interesting subject because I just came out of a staff meeting where I, you know, going around the table, a bunch of people that I care for a lot. And we're discussing this subject. And from a psychological standpoint where motivation comes from, I want to explain that first because it is an understanding that makes success possible and not understanding this makes success almost impossible...