Kevin Lee interviews Chase Bethea, a Los Angeles-based audio professional who creates music for this market. As his LinkedIn profile notes, "Audio and games are my biggest passion and I like to exhibit the eclectic, abstract, and addictive creations that are in my mind... I am dedicated to contributing my skill and talent to the next great generation for video games."

Kevin and Chase cover many topics in their talk, including:

- The importance of creating a sonic identity that resonates with a brand's ethos and can be used across various marketing materials.

- The degree to which game development projects have pre-existing guidance or direction for music composition.

- The importance of evoking emotions in audio composition for commercials and video games.

- The need for composers to be mindful of their emotional state while composing, as it can affect the quality and duration of their creative output.

- How Chase’s approach to writing music for video games uses a "sonic palette" that evokes the specific console systems of the past.

- Examples of effective sonic branding, including Nissan and McDonald's recent branding efforts, using a consistent tone and melody across the brands' marketing campaigns.

- The lingering effects of a video game on the player's subconscious, including residual melodies and textures.

- How AI-enabled music tools are likely to affect the music compositional process now and in the future.

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