Understanding how to attribute ROI to ad campaigns often leaves you with silo or inaccurate data. Bryson Hilton talks about creating an omnipresent advertising focus to get the full picture of how people consume your ads, and search across multiple platforms for a true ROI.

Join Travis Chambers and guests as they share epic stories about hacking media, getting people's attention, and turning them into customers.

Links and Resources from this Episode

• For transcriptions and additional information of this episode go to: www.chamber.media
• Connect with Bryson Hilton
• • https://www.linkedin.com/in/meetbryson
  • [email protected]

Show Notes

• Bryson's ad buying background. - 1:02
• How to attribute ROI with ad campaigns. - 1:54
• Understanding the correlation across multiple platforms. - 3:30
• The relationship with search in the ad process. - 4:32
• Why brands often have the biggest lift in retail. - 6:47

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