This episode discusses a Medium article by Terresa Pan, an AI engineer and social media strategist, focusing on the importance of creating relatable content for social media. The author argues that using specific details, vivid imagery, and engaging storytelling can help make content more impactful and connect with readers on a deeper level. The author emphasizes the power of both words and visuals to convey emotions and ideas, suggesting that a combination of both approaches is essential for creating truly engaging content. The article concludes by outlining key strategies for achieving greater relatability, including the use of descriptive nouns and verbs, and incorporating images and videos to enhance emotional impact.