The very nature of leadership has changed because of COVID, supply chain uncertainty and other disruptive forces.

And distributors know this. In his research, Dirk Beveridge, Founder of We Supply America and UnleashWD, found that most distributors recognize that the ground underneath them has shifted – and that leadership must shift their perspective, as well.

In this episode of Wholesale Change, Dirk shared why distributors must adopt new ways of leading their companies to build a sustainable business today. Dirk believes distributors have a unique opportunity to bring deeper meaning and purpose to their organizations to create relevancy in the face of disruption.

He shared some of the research he’s done on the topic of leadership in a post-pandemic world, as well as stories from distributors he has met on the road during his We Supply America tour across the country.