Advertising costs are rising, and a lot of brands are taking a long, hard look at the ROI for their paid ads. That means really understanding the lifetime value of their customers. An expert in digital advertising, Savannah Sanchez works with businesses to improve the customer journey from the beginning.

This episode of Playing for Keeps is all about loyalty from the very first touchpoint with customers. So how can your brand create a great experience within your advertising? Savannah has some amazing tips, tricks, tactics, and advice.