The B2B Engagement

Creating Safe Spaces for High Performance (Philips)


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Leading with Humanity: Cassandra Farr on Culture, Courage & Care at Philips

What does it take to lead complex transformation—without losing your values in the process?

In this candid conversation, Cassandra Farr, SVP and Head of Health Systems at Philips, joins Gavin Finn to share her journey from healthcare informatics to the C-suite—and why authenticity, empathy, and empowerment are non-negotiable leadership principles.

They explore:

  • Why “listening for meaning” is Cassandra’s leadership superpower

  • Creating space for hard conversations

  • How to lead diverse, global teams through uncertainty and change

  • Why customer-centricity starts with team culture

  • Lessons from a lifetime surrounded by strong, entrepreneurial women

This episode isn’t just about leadership—it’s about leading differently, with purpose, presence, and conviction.

Explore how Kaon helps B2B companies build trust through storytelling and clarity: Visit kaon.com

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The B2B EngagementBy Kaon Interactive