Competition and choice in education have changed everything. The neighborhood school is no longer the only game in town. In fact, online schools have made being in the same town not even a requirement. This means school leaders need to continually make the case for their school and find ways to stand out from all the competition.

One important strategy is to create and manage a consistent brand for your school. How do you do that? Begin by creating and using a branding guideline.

For more information or help with your school website, contact School Webmasters at 888.750.4556 or visit www.SchoolWebmasters.com and request a quote!