Trade Show Insights

Creating Sensory-Friendly Events - TSI18.3


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Anyone who’s ever walked a trade show knows how easy it is to hit stimulus overload. And that becomes even more of a challenge for neurodiverse or introverted attendees.

So how can we make our conferences and trade shows more sensory-friendly? Professional Event Host and former BBC broadcaster Clare Forestier shares tips on how to:

  • Create breathing space for attendees to recharge
  • Consider sensory needs like you do accessibility issues
  • Provide a better AX (Attendee-first eXperience)
  • Include sponsors in the conversation
...more
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Trade Show InsightsBy Marlys K. Arnold: Exhibit Marketing Consultant, Trainer & Author

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