• Shoot a reality show about your business
• One season, 8 episodes
• Antonio’s show is going to be in the energy of Whatever it Takes 

Create a 20/50 Model

1. Develop 20 people giving you $50

• This takes care of your lifestyle

1. Develop 20 people giving you $500

• Money to do what you want to do

1. Develop 50 people giving you $20

• Money for whenever you want to 

1. Develop 50 people giving you $200

• Money for however you want to 
• Do this monthly

Developing 20 People Giving You $50

• You can’t sell $50 for $50
• Both key principles operation on one principle — trust
• You’ve got to inspire $50 of trust
• Money is energy and a form of “Thank you”
• To do this, you need to give away $500 for $50
• If you can’t do this, you don’t have trading power
• Always keep the currency flowing in your business
• A CEO must put his/her business in the flow of money
• It looks like it’s in the flow of someone valuable
• You’ve got to have $500 of value that someone likes

How to Sift Through People 

• Have a questionnaire
• Let the length of the questionnaire sort people out
• Your product needs to have trading power and sorting power
• Sorting power gets you to the right people
• Trading power gets the right people to buy from you

• You need high-end products

Homework

• Take Antonio’s Disruptive Model and create 4 products
• Don’t do anything that’s going to make you get tired

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