In this episode of the Catholic Entrepreneur podcast, host Mitch Fisher speaks with Nick Falls, founder of Lux Lab, about his journey in filmmaking, the challenges of starting a business, and the importance of storytelling in faith-based media. Nick shares insights on creating shareable content for evangelization, the impact of beauty in media, and his personal conversion story that led him to focus on Catholic projects. The conversation also touches on the challenges of building a team and navigating the ups and downs of entrepreneurship, especially during the COVID-19 pandemic.

Check out more about Lux Lab:

https://weareluxlab.com/

https://www.instagram.com/catholicvideomarketing

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https://thecatholicpreneur.com/

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Chapters

00:00 Introduction to Lux Lab and Nick Falls

02:53 The Journey of Starting a Business

05:41 The Evolution of Real Life Catholic

08:53 The Art of Storytelling in Filmmaking

12:03 Beauty as a Path to Truth

14:56 The Role of Shareable Content in Evangelization

17:54 Innovations in Catholic Social Media

20:40 Niche Marketing in Catholic Video Production

27:28 Building a Team and Navigating Challenges

35:06 A Journey of Reversion and Faith

46:49 The Future of Lux Lab and Storytelling