Michael Veras Mora, founder and CEO of digital agency Yellow Lion, unpacks how branding, websites, and collaboration need to function as living systems. Drawing from his roots in fashion and his experience leading branding and web projects for clients like Hello Sunshine and NYU, he challenges the static approach to web development and calls for cross-functional clarity. This episode is a crash course in how marketers—and their agencies—can better partner to build tools that evolve alongside the business, not just aesthetic statements.