Data is everywhere! And CX pros have structured ways to keep it all organized. But what about all the UNstructured data your customers provide? While there are some challenges in using unstructured data, it has the potential to bring a rich set of insights about your customer experience efforts. Host Steve Walker welcomes Ellen Loeshelle, director of product management, XM Discover at Qualtrics, for a discussion on how customer experience professionals can take advantage of the tools available to extract the value from unstructured data.

Learn more about Qualtrics XM Discover at https://www.qualtrics.com/discover/

Listen to more podcasts and subscribe to the show at https://cxleaderpodcast.com/

Learn more about Walker at https://walkerinfo.com/