Creating Sunshine

Creating Sunshine

By Sarah BeaverEducationSelf-Improvement
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Creating Sunshine episodes

  • 133. Breast Cancer, Motherhood & Building a Virtual Assistant Business with Keasha Bockenstedt

    Keasha Bockenstedt spent 15 years as a dental assistant before taking a chance on a more flexible career as a virtual assistant and online business manager. Then, just as her business was gaining momentum, she was diagnosed with stage III breast cancer while raising three young children. Sarah and Keasha first connected online through their breast cancer journeys, and what began as a friendship eventually led to Keasha becoming Sarah’s virtual assistant. Keasha joins Sarah for a candid conversation about motherhood, resilience, slowing down without quitting, and building a life with more choices for yourself and your family.

    Key takeaways

    • A career pivot can begin with a desire for more flexibility, presence, and options—not a perfect five-year plan.
    • Skills from a previous career are not wasted; they can become the foundation for something new.
    • Starting a business while life is complicated may require adapting the pace, not abandoning the vision.
    • Slowing down during a hard season is not the same as giving up.
    • Success can change shape when health, family, and priorities change.
    • Letting trusted people help is a strength, especially when you are used to carrying everything yourself.
    • Small routines such as journaling, breathwork, walking, and staying connected can support you through uncertainty.
    • You can keep taking the next practical step even when the full path is not clear.
    • A difficult chapter can teach you what kind of work and life you actually want to build.
    • Your experience may eventually become the very thing that helps another person see a new option for themselves.


    Guest bio + links

    Keasha Bockenstedt is a Midwest mom of three, stage III breast cancer survivor, and founder of Tenacity Virtual Consulting. After 15 years as a dental assistant, she built a flexible business supporting entrepreneurs with systems, content, websites, and day-to-day operations. She also offers one-on-one mentorship for women who want hands-on experience learning the work virtual assistants do.

    Follow Keasha's business journey on Instagram, explore Tenacity Virtual Consulting, inquire about working with her through her mentorship and services page, and follow her personal journey on Instagram.

    Listen, share, and connect

    If Keasha's story reminded you that slowing down is not the same as quitting, share this episode with a mom, cancer survivor, or career changer who needs that encouragement. Follow Keasha, explore her work, and keep creating sunshine one practical next step at a time.

    Thank you for listening to Creating Sunshine! Your support means the world to me, and I’m so grateful you’re part of this community.
    If this episode resonated with you, I’d love it if you could take a moment to rate and review the show on your favorite podcast platform. Your reviews help other listeners discover Creating Sunshine and find the encouragement they need on their own journeys.
    Don’t forget to hit that follow button so you never miss an episode- there’s so much more sunshine to create together!

    Let’s stay connected:

    • Connect with me on Instagram
    • Book a free call

    Remember, even in the darkest moments, there’s always a way to create a little sunshine. Until next time, keep shining bright!


    49 min
  • 132. How to Build Self-Trust by Keeping Promises to Yourself

    Two weeks before my last event, I had zero tickets sold. And I’m going to be completely honest with you: I almost didn’t do it.

    In this solo episode of Creating Sunshine, I’m taking you behind the scenes of Moonlight and Magic Unleashed. From a last-minute venue change to slow ticket sales and the moment I considered quietly canceling, I’m sharing the real story, not just the highlight reel.

    But this episode isn’t just about hosting an event. It’s about building self-trust, keeping the promises you make to yourself, and choosing to show up even when it feels uncomfortable.

    I’m sharing what helped me keep going, why I changed the way I talked about the event, and what happened when women gave themselves permission to slow down, connect, and focus on what they wanted for their lives.

    If you’ve been thinking about walking away from something that matters to you, this is your reminder: the promises you make to yourself matter just as much as the ones you make to everybody else.

    In this episode, I talk about:

    • How keeping promises to yourself builds confidence and self-trust
    • The moment I almost canceled and why having someone to call mattered
    • Why your past career experience still counts when you’re starting something new
    • What slow ticket sales taught me about personal outreach and planning ahead
    • Shifting my message from what we’d do at the event to how women could feel
    • Using journaling and intentional practices to reflect on what you want to release and create
    • Why calling something into your life also means taking action
    • The friendships, connection, and meaningful moments I would have missed if I’d quit

    A question to take with you

    What promise have you made to yourself that you’re thinking about walking away from? What’s one small action you can take today to honor it?

    Keep showing up with support

    You don’t have to do this alone. The Sunshine Era is my monthly membership for women who want support, accountability, and community as they keep choosing themselves.

    Join The Sunshine Era.

    Local to the South Bay? DM “WALK” on Instagram @itssarahbeaver to join a free monthly community walk.

    Mentioned in this episode

    • Pour Me a Story, my friend Erin’s podcast about the real stories behind how we become who we are. Not the highlight reel, but the honest conversations about what we’ve been through and how we’ve grown.

    If this episode spoke to you, share it with a woman who needs the reminder and tag me on Instagram. I’d love to hear what you’re choosing to keep showing up for.

    Life is so much better TOGETHER.


    22 min
  • 131. How to Change Limiting Beliefs and Rebuild Your Identity with Veronica Kissling

    In this episode of the Creating Sunshine Podcast, Sarah talks with Veronica Barayev Kissling, an Identity Architect and Purpose Coach, about how the meaning we assign to our experiences can quietly become our identity. Veronica shares how family illness, hyper-independence, corporate success, and a relationship that no longer matched who she was led her to rebuild her life from the inside out.

    Together, Sarah and Veronica explore the relationship between identity, neuroscience, emotional patterns, spirituality, and receiving. They discuss the “be, do, have” process, the pause before a reactive response, and simple ways to create enough quiet to notice what you really feel and want.

    In this episode:

    • An experience is real, but the meaning you assign to it does not have to become a permanent definition of who you are.
    • “I did” can become “I am” when repeated stories turn into identity; noticing that pattern is the beginning of changing it.
    • The brain uses past data to predict the future, which can make old patterns feel like facts instead of learned responses.
    • Identity change begins with who you choose to be, then becomes visible through the actions you repeat, and eventually shapes what you have.


    Practical exercises to try:

    • The identity check: Write down a recurring thought that begins with “I am.” Ask whether it is a fact, an old conclusion, or an identity you are ready to update.
    • The pause: Before responding to a familiar trigger, take one breath and name what is happening: “I see you, fear.” Then choose the next action deliberately.
    • The white-space walk: Take a short walk without your phone or audio and let your thoughts surface without trying to optimize the time.
    • The receiving question: Ask, “Who am I becoming, and is that version of me able to recognize, accept, and hold what I say I want?”


    About Veronica

    Veronica Barayev-Kissling is an Identity Architect and Purpose Coach who helps entrepreneurs and teams rewire their internal frameworks so they can build businesses and lives that match their vision. Blending neuroscience, emotional mastery, and ancient wisdom from Kabbalah, she helps purpose-driven leaders expand their capacity, dissolve invisible ceilings, and step into more power, peace, and prosperity. With a background in financial engineering and experience managing large-scale projects, Veronica brings strategy, depth, and intuition to her work.

    Connect with Veronica

    • Follow Veronica on Instagram
    • Explore Veronica’s identity and purpose work at fortydaysshift.lovable.app
    • Share the episode with someone who is ready to question an old story and create a new chapter.


    Thank you for listening to Creating Sunshine! Your support means the world to me, and I’m so grateful you’re part of this community.
    If this episode resonated with you, I’d love it if you could take a moment to rate and review the show on your favorite podcast platform. Your reviews help other listeners discover Creating Sunshine and find the encouragement they need on their own journeys.
    Don’t forget to hit that follow button so you never miss an episode- there’s so much more sunshine to create together!
    If you are a visual person, you can also check out Creating Sunshine on YouTube

    Let’s stay connected:

    • Ways to get into my world
    • The Sunshine Era
    • Shop my merch
    • Your Next Chapter 1:1 Coaching
    • Follow me on Instagram
    • Join my email list
    • Join the 7-Day Mindset Reset Challenge
    • Get your free Sunshine Moments download

    Remember, even in the darkest moments, there’s always a way to create a little sunshine. Until next time, keep shining bright!

    53 min
  • 130. You Are More Than Your Hardest Moments | Live at Like Minded Live

    Being positive isn’t the same as pretending you’re okay. And doing everything on your own isn’t the secret to success.

    In this special episode of Creating Sunshine, I’m sharing my speech from Like Minded Live, where I took the stage to talk about my real secret to success: building the capacity to move through hard things and allowing myself to be supported.

    From my marriage ending to being diagnosed with stage three breast cancer, I share how I began moving beyond “fake it till you make it” and started telling the truth, asking for help, and actually receiving it.

    This isn’t about staying positive every second. It’s about building belief in yourself, finding your people, and deciding who you want to become on the other side of whatever life brings.

    In this episode, I talk about:

    • The difference between forced positivity and genuine resilience
    • Why “fake it till you make it” isn’t the same as embodying the woman you want to become
    • Learning to ask for support and receive it without controlling how it shows up
    • Finding a community where you don’t have to shrink yourself
    • Showing my daughters that asking for help is a strength

    Your reminder: The hardest thing that’s happened to you is not the most interesting thing about you. Your story is still unfolding, and you get to choose what comes next.

    Thank you to my friend Natalie for recording this speech so I could share it with you!

    If this episode speaks to you, send it to a woman who needs the reminder that she doesn’t have to do life alone. And message me on Instagram. I’d love to hear what resonated with you.

    Thank you for listening to Creating Sunshine! Your support means the world to me, and I’m so grateful you’re part of this community. If this episode resonated with you, I’d love it if you could take a moment to rate and review the show on your favorite podcast platform. Your reviews help other listeners discover Creating Sunshine and find the encouragement they need on their own journeys.
    Don’t forget to hit that follow button so you never miss an episode- there’s so much more sunshine to create together!
    If you are a visual person, you can also check out Creating Sunshine on YouTube

    Let’s stay connected:

    • Ways to get into my world
    • The Sunshine Era
    • Shop my merch
    • Your Next Chapter 1:1 Coaching
    • Follow me on Instagram
    • Join my email list
    • Join the 7-Day Mindset Reset Challenge
    • Get your free Sunshine Moments download

    Remember, even in the darkest moments, there’s always a way to create a little sunshine. Until next time, keep shining bright!

    12 min
  • 129. Turning Pain into Purpose: Mindset Tools to Rebuild Confidence with Nina

    In this episode, Sarah sits down with Nina—Top 100 realtor and confidence coach—to talk about what it really takes to keep going through hard seasons and build a life you’re proud of. Nina shares how profound loss shaped her outlook, why mindset is the foundation for any goal, and simple daily tools (journaling, gratitude, affirmations) that help you course-correct when fear and doubt show up.

    Key takeaways

    • Entrepreneurship can bring flexibility, but it still requires structure and intentional choices around time.
    • You don’t have to “have it all figured out” to move forward—progress can be as small as getting 1% better.
    • Gratitude and affirmations are most powerful when practiced consistently, especially at night before sleep.
    • Reverse engineering a goal isn’t just about the numbers—it’s also about the emotions, beliefs, and identity required to get there.
    • When negative thoughts hit, name them (“I see you, fear”) and consciously choose a new thought path.
    • Community accelerates growth—finding the right room can change what you believe is possible.
    • Resilience isn’t pretending things don’t hurt; it’s feeling it fully, handling what needs to be handled, and then choosing to live.
    • Big investments can trigger old fear patterns; you can still move forward with courage (even while feeling fear).

    SEO keywords / keyphrases

    • mindset coaching for women
    • turning pain into purpose
    • reverse engineering goals
    • gratitude and affirmations routine
    • confidence building tools
    • resilience after loss

    Resources + links mentioned (from the episode)

    • Life Coaching & Free Journaling Prompts: CARELifeCoaching.com
    • Real Estate Website: CaryAreaRealEstate.com
    • Instagram (Coaching): @CareLifeCoaching
    • Instagram (Real Estate): @CaryAreaRealEstate
    • Email: [email protected]

    Thank you for listening to Creating Sunshine! Your support means the world to me, and I’m so grateful you’re part of this community.
    If this episode resonated with you, I’d love it if you could take a moment to rate and review the show on your favorite podcast platform. Your reviews help other listeners discover Creating Sunshine and find the encouragement they need on their own journeys.
    Don’t forget to hit that follow button so you never miss an episode- there’s so much more sunshine to create together!
    If you are a visual person, you can also check out Creating Sunshine on YouTube

    Let’s stay connected:

    • Ways to get into my world
    • The Sunshine Era
    • Shop my merch
    • Your Next Chapter 1:1 Coaching
    • Follow me on Instagram
    • Join my email list
    • Join the 7-Day Mindset Reset Challenge
    • Get your free Sunshine Moments download

    Remember, even in the darkest moments, there’s always a way to create a little sunshine. Until next time, keep shining bright!


    52 min
  • 128. The Secret to Success: Resilience, Community, and Finding Joy in the Journey

    What is the real secret to success?

    For a long time, I thought success was an end goal: a certain amount of money, the perfect relationship, more clients, or finally reaching the next big milestone. But the older I get, the more I realize that success is not just where you end up. It is how you keep going when life gets hard, how you care for yourself along the way, and who you allow to support you through it.

    In this solo episode, I’m sharing the two things that have made the biggest difference in my journey: building the capacity and tools to move through hard seasons, and finding a community that holds me, believes in me, and reminds me to keep going when I cannot see it for myself.

    I also open up about the difference between genuine positivity and wearing a “fake it till you make it” mask, why taking care of yourself is not a waste of time, and how to find joy in the journey instead of waiting until you reach the finish line.

    • Why success is more about the journey than the end goal
    • The difference between embodying the woman you want to become and pretending everything is fine
    • How to build resilience and the capacity to navigate hard seasons
    • Why your past challenges are evidence that you can handle what comes next
    • The role community plays in confidence, growth, and lasting success
    • Why receiving support does not make you weak
    • How to care for yourself even when your plate is full

    If you have been chasing the next milestone, trying to stay positive while struggling behind the scenes, or convincing yourself that you have to do it all alone, this episode is your reminder: you are allowed to take care of yourself, borrow belief from your community, and enjoy the life you are building along the way.

    I’ll be speaking at Like Minded Live in Southern California this Friday and sharing even more about my secret to success. If you are a last-minute girly and want to spend the day with an incredible community of women, grab your ticket and use code SARAH10 for a discount.

    If this episode resonated with you, share it with someone who needs this reminder, tag me, and follow Creating Sunshine so you never miss an episode.

    In this episode, you’ll hear about:Come see me at Like Minded Live

    Thank you for listening to Creating Sunshine! Your support means the world to me, and I’m so grateful you’re part of this community.
    If this episode resonated with you, I’d love it if you could take a moment to rate and review the show on your favorite podcast platform. Your reviews help other listeners discover Creating Sunshine and find the encouragement they need on their own journeys.
    Don’t forget to hit that follow button so you never miss an episode- there’s so much more sunshine to create together!
    If you are a visual person, you can also check out Creating Sunshine on YouTube

    Let’s stay connected:

    • Ways to get into my world
    • The Sunshine Era
    • Shop my merch
    • Your Next Chapter 1:1 Coaching
    • Follow me on Instagram
    • Join my email list
    • Join the 7-Day Mindset Reset Challenge
    • Get your free Sunshine Moments download

    Remember, even in the darkest moments, there’s always a way to create a little sunshine. Until next time, keep shining bright!

    12 min
  • 127. How to Build a Strong Community: Authentic Networking with Inbal Claudio

    In this episode of the Creating Sunshine Podcast, Sarah sits down with Inbal Claudio, founder of Like Minded, to talk about the difference between a social following and a real community. Inbal shares how she moved from building a virtual network to hosting intimate in-person events and creating a coworking space grounded in one belief: friendship comes first, business second.

    They talk about the origin of Like Minded, what makes an event feel genuinely welcoming, and why meaningful connection is created through small, intentional details—not stage time or sales pitches. Inbal also shares practical ways to enter a room when you feel nervous, host your first gathering, protect your energy, and find the people who help you grow.

    Key takeaways

    • Real community brings people together in a shared space around something meaningful; a follower count alone is not a community.
    • Greet people at the door, make eye contact, and introduce newcomers to at least one other person so no one is left standing alone.
    • Start smaller than you think. A room of three or four people can create a powerful experience when you know everyone and can care for the details.
    • For introverts, approaching a pair of people can feel easier than interrupting a one-on-one conversation.
    • Design events around the attendee experience—not the host’s offer, the stage, or a pressure-filled sales pitch.
    • Build an “army” of trusted community members who help welcome new people before you scale.
    • When evaluating a community, look for evidence that members are visible and supported—not just the founder.
    • Ask for help, make time for yourself, and do not apologize for needing either one.
    • Physical movement and small routines can help sustain momentum during busy seasons.
    • The right room can lead to friendship, encouragement, new ideas, and opportunities that would be difficult to create alone.


    About Inbal Claudio

    Inbal Claudio is an event and membership strategist and the founder of Like Minded, an in-person community and coworking space for women entrepreneurs. Her work helps female founders create profitable, welcoming experiences that people genuinely want to attend, while keeping friendship and human connection at the center. She is also the creator of The IRL Effect, host of Like-Minded Live, and creator of The Magic of IRL Podcast.

    Connect with Inbal

    • Visit Inbal’s website
    • Follow Inbal on Instagram
    • Learn more about Like Minded, The IRL Effect, and upcoming in-person events through Inbal’s website and Instagram.
    • Get tickets for Like-Minded Live
    • For Like-Minded Live, use Sarah’s listener discount code: SARAH10

    If this episode made you think about the rooms you’re in—or the room you’re meant to create—share it with a friend who is looking for more genuine connection. Tag Sarah and Inbal so they can thank you for listening, then take one small step toward finding or creating your people today.

    Thank you for listening to Creating Sunshine! Your support means the world to me, and I’m so grateful you’re part of this community.
    If this episode resonated with you, I’d love it if you could take a moment to rate and review the show on your favorite podcast platform. Your reviews help other listeners discover Creating Sunshine and find the encouragement they need on their own journeys.
    Don’t forget to hit that follow button so you never miss an episode- there’s so much more sunshine to create together!
    If you are a visual person, you can also check out Creating Sunshine on YouTube

    Let’s stay connected:

    • Ways to get into my world
    • The Sunshine Era
    • Shop my merch
    • Your Next Chapter 1:1 Coaching
    • Follow me on Instagram
    • Join my email list
    • Join the 7-Day Mindset Reset Challenge
    • Get your free Sunshine Moments download

    Remember, even in the darkest moments, there’s always a way to create a little sunshine. Until next time, keep shining bright!

    47 min
  • 126. Your Hard Is Still Hard: Stop Comparing Your Struggles and Ask for Support

    Have you ever minimized what you are going through because someone else has it worse?

    Your hard is still hard. Whether you are navigating motherhood, building a business, facing health challenges, or simply trying to hold everything together, you do not have to compare your struggle, apologize for your emotions, or carry it alone.

    In this solo episode of the Creating Sunshine Podcast, Sarah shares a powerful realization sparked by conversations with women at Be You Brand Live in Las Vegas. So many women discount their own experiences because they believe they should be more grateful, more capable, or less affected. But acknowledging that something is difficult does not make you ungrateful. It makes you honest.

    Sarah opens up about years of masking emotions, the difference between facing hard seasons alone and receiving support during cancer, and why asking for help is a strength. She also explains how community, emotional resilience, and practical mindset tools help us build the capacity to move through life's hardest moments.

    In this episode, you will learn:

    • Why comparing your struggles to someone else's keeps you from getting the support you need
    • How gratitude and difficulty can exist at the same time
    • Why you do not need to apologize for crying or expressing emotion
    • The difference between pity and allowing people to support you
    • How asking for help can help you move forward faster
    • Why resilience is built before the next hard season arrives
    • How safe community helps women feel seen, supported, and less alone
    • What it means to own your hard without letting it define you

    Key takeaway: Someone else having it worse does not make your experience less valid. You are allowed to name what is hard, receive support, and build the tools to move through it.

    Join Own Your Hard

    If you are ready to stop shrinking your struggle and start building the capacity to face life's challenges with support, join Sarah for the five-day Own Your Hard challenge beginning September 21. The experience includes two live virtual calls, daily support from Sarah, a private WhatsApp community, practical mindset tools, and a space to be honest without judgment.

    Learn more and join Own Your Hard

    Thank you for listening to Creating Sunshine! Your support means the world to me, and I’m so grateful you’re part of this community.
    If this episode resonated with you, I’d love it if you could take a moment to rate and review the show on your favorite podcast platform. Your reviews help other listeners discover Creating Sunshine and find the encouragement they need on their own journeys.
    Don’t forget to hit that follow button so you never miss an episode- there’s so much more sunshine to create together!
    If you are a visual person, you can also check out Creating Sunshine on YouTube

    Let’s stay connected:

    • Ways to get into my world
    • The Sunshine Era
    • Shop my merch
    • Your Next Chapter 1:1 Coaching
    • Follow me on Instagram
    • Join my email list
    • Join the 7-Day Mindset Reset Challenge
    • Get your free Sunshine Moments download

    Remember, even in the darkest moments, there’s always a way to create a little sunshine. Until next time, keep shining bright!

    17 min
  • 125. Why Being “Too Much” Might Be Your Greatest Gift with Maggie Amos

    What if the parts of you that people called “too much” are actually the exact gifts you are meant to use? In this episode of the Creating Sunshine Podcast, Sarah sits down with business and brand mentor Maggie Amos for an honest conversation about owning your voice, turning painful experiences into purpose, and building a life that reflects who you truly are.

    Maggie shares how she went from working more than 80 hours a week as a middle school teacher and athletic coordinator to building a six-figure business in six months. She opens up about infidelity, an abusive relationship, an eating disorder, losing her daughter to stillbirth, and the mindset that helped her stop shrinking herself to fit other people’s expectations.

    Sarah and Maggie also talk about why support and mentorship matter, how your lived experience makes you impossible to copy, and why confidence is built through action. This conversation is your reminder that you do not need another reason to hide. Your story, your voice, and everything you have survived can become part of the impact you are here to make.

    • How Maggie went from an overworked teacher earning $3,400 a month to building a six-figure business in six months
    • Why being called “too blunt,” “too loud,” or “too much” can cause women to silence their greatest strengths
    • How to separate your identity from the painful experiences you have survived
    • Why your lived experience is the differentiator no one else can copy
    • How to turn pain into purpose without making pain your entire identity
    • Why mentorship can collapse the time between where you are and where you want to go
    • The truth about entrepreneurship, sacrifice, and the myth of working only two hours a day
    • How focusing on the best-case scenario trains your brain to notice possibilities
    • Why confidence comes from taking action before you feel completely ready
    • How sharing your real story helps the right people recognize themselves in you
    • “I don’t want to be everybody’s cup of tea. I want to be the right people’s gasoline.”
    • A mentor is not there to do the work for you. A mentor helps collapse the timeframe.
    • You either win or you learn.
    • Nobody can copy the life you have lived or the lessons you earned from it.
    • People may misunderstand you whether you stay quiet or speak up, so give them something meaningful to talk about.

    Maggie Amos is a business and brand mentor who built nearly $1 million online in under three years, generated more than $2 million in sales, and has helped over 350 clients turn what they know into income. She helps women uncover the expertise, leadership, stories, opinions, and lived experience they already possess and turn those assets into a personal brand, intellectual property, offers, an owned audience, and recurring revenue connected to their own name.

    Connect with Maggie

    • Follow Maggie on Instagram: @itsmaggieamos
    • Explore Paid to Be Her for entry-level access to Maggie’s lessons, experiences, and unfiltered support
    • Message Maggie on Instagram to learn about her six-month One in a Million mastermind


    Thank you for listening to Creating Sunshine! Your support means the world to me, and I’m so grateful you’re part of this community.
    If this episode resonated with you, I’d love it if you could take a moment to rate and review the show on your favorite podcast platform. Your reviews help other listeners discover Creating Sunshine and find the encouragement they need on their own journeys.
    Don’t forget to hit that follow button so you never miss an episode- there’s so much more sunshine to create together!
    If you are a visual person, you can also check out Creating Sunshine on YouTube

    Let’s stay connected:

    • Ways to get into my world
    • The Sunshine Era
    • Shop my merch
    • Your Next Chapter 1:1 Coaching
    • Follow me on Instagram
    • Join my email list
    • Join the 7-Day Mindset Reset Challenge
    • Get your free Sunshine Moments download

    Remember, even in the darkest moments, there’s always a way to create a little sunshine. Until next time, keep shining bright!

    42 min
  • 124. Building a Sustainable Business Through Soul, Community, and Collaboration with Stephanie Ross

    If you’ve ever felt like you’re holding your business together with your bare hands, this episode is for you.

    In this episode of the Creating Sunshine Podcast, Sarah sits down with Stephanie Ross, founder of Small Business Sister Circle, to talk about what it really takes to build a sustainable business rooted in soul, community, and strategy.

    Stephanie shares her entrepreneurship journey, starting her first business at just 20 years old, growing a fitness and yoga studio, navigating the storm of COVID, and eventually pivoting into the work she does now: helping women business owners find connection, support, and sustainable growth through Small Business Sister Circle.

    Together, Sarah and Stephanie talk about the different seasons of entrepreneurship, what to do when business feels hard, how to stop forcing outcomes, and why community and collaboration can become one of the most powerful growth strategies for women entrepreneurs.

    This conversation is full of encouragement for business owners, creatives, moms, and women who are building something meaningful while also learning how to take care of themselves along the way.

    In this episode, we talk about:

    • How Stephanie started her first business at age 20
    • The courage it takes to begin before you feel ready
    • The four seasons of business: planting, growing, storm, and harvest
    • Why entrepreneurship is cyclical, not linear
    • How to stay grounded during hard business seasons
    • Why stepping away can actually create more clarity and creativity
    • Stephanie’s pivot from fitness studio owner to community builder
    • What Small Business Sister Circle is and who it supports
    • The importance of daily habits and rituals for entrepreneurs
    • How small routines can create big results
    • The difference between marketing and sales
    • Why business owners need real conversations, not just social media posts
    • How collaboration can help grow your business
    • Why community and collaboration are not the same thing
    • The mindset shift of asking “who can help?” instead of “how do I do this alone?”
    • Learning to surrender control and invite support into your vision
    • Why movement can help release fear, doubt, and comparison

    About Stephanie Ross

    Stephanie Ross is the founder of Small Business Sister Circle, a community created to support women business owners through sisterhood, soul, and strategy. After starting her first business at 20 and spending a decade running a fitness and yoga studio, Stephanie pivoted into building community for women entrepreneurs.

    Through Small Business Sister Circle, Stephanie helps women business owners connect virtually and in person through chapters, accountability, collaboration, and support. Her mission is especially rooted in bringing in-person community to small towns and Midwest communities, reminding women that they do not have to move to a big city to have big dreams.

    Stephanie is also the author of Seasons of a Soulpreneur, where she shares the lessons, challenges, and growth that come with the entrepreneurial journey.

    Connect with Stephanie

    • Instagram: ⁠@stephanieleaross⁠
    • Instagram: ⁠@smallbusiness.sistercircle⁠
    • Website: ⁠sistercircle.co

    Thank you for listening to Creating Sunshine! Your support means the world to me, and I'm so grateful you're part of this community.

    If this episode resonated with you, I'd love it if you could take a moment to rate and review the show on your favorite podcast platform. Your reviews help other listeners discover Creating Sunshine and find the encouragement they need on their own journeys.

    Don't forget to hit that follow button so you never miss an episode- there's so much more sunshine to create together!

    Let's stay connected:

    • Join The Sunshine Era
    • Your Next Chapter (1:1 Mindset Coaching)
    • Follow me on Instagram
    • Shop my cups on Instagram
    • Join my email list
    • Mindset Reset Challenge
    • Get your free Sunshine Moments download

    Remember, even in the darkest moments, there's always a way to create a little sunshine. Until next time, keep shining bright!

    48 min

About Creating Sunshine

From the publisher's feed

Hi! I'm Sarah, host of the Creating Sunshine Podcast! As a single Mama to two little girls I I understand the importance of working to be your best self AND be a good Mom. Join me as we learn and grow together through all things motherhood, mindset, overwhelm, motivation, and self care. Here we normalize having big dreams and goals and how we can get there! Join me weekly as I share my journey of personal development, business building, motherhood, and just life!