Daniel Lemin (like lemon) is a digital reputation, online reviews and word-of-mouth advisor, and bestselling author with an affinity for gin, jazz, and dogs. His most recent book, Talk Triggers, is co-authored with Jay Baer and explores the world of word-of-mouth advocacy.

What you will learn in this episode:

• How to handle clients who would prefer to pay for word-of-mouth
• How to steer conversations that you ultimately cannot control
• What are talk triggers in B2B businesses, and why it's more important in B2B than B2C
• Why a talk trigger can't be fake, and how they differ from stunts
• What are the four parts of a talk trigger
• Why listening to your customers is scary and essential for marketers

Resources:

• Website: https://www.talktriggers.com/
• LinkedIn: https://www.linkedin.com/in/daniellemin/