In any situation each of us sees certain things (and not others), sizes up what we see in certain ways (and not others), and decides what to do (and not something else) as a means to some end (and not some other). Being clear on these things yields our rationale - the answer to the question of why we do what we do in some situation. The same explains others' rationales, which is where things get interesting.

My friend and colleague Alex Porfirenko knows this. He figured it out by experience, by trial and error, by study. He learned the questions to ask to understand another's rationale. He learned that asking those questions of a team produced shared knowledge and shared intent which got people on the same page. Even when rationales differed - or because they differed. It sounds like magic but isn't. It's creating the art of the possible, in the simplest way possible.

Here are some of my favorite moments:

3:20 - Three levels of getting on the same page with customers.

7:21 - Data intelligence isn't just about your data. There are other very important things to get on the same page about.

15:36 - Nothing can replace conversation for getting to know problem-solution fit. The only question is whether you'll have the conversation sooner, or later.

26:13 - Alex challenges and broadens my definition of getting on the same page.

35:39 - Opening up the art of the possible.

36:50 - An escalation procedure for understanding and resolution, not blame.

43:22 - The basics are basic, but mastering them takes practice.