Behind the Category

Creating the Interview Intelligence Category with BrightHire’s Benjamin Sesser

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In today's episode of Category Visionaries, we speak with Ben Sesser, CEO & Co-Founder of BrightHire, an interview intelligence platform that's raised $36 Million in funding.

Topics Discussed:

  • Ben’s career background in HR, and what it taught him about the central importance of the people who make up a business
  • Challenges and shortcomings in the current hiring strategies most businesses use, and how it inspired BrightHire’s founding
  • The typical BrightHire client profile - talent-forward organizations that treat hiring itself as a discipline
  • Why creating a category might mean more than just being a disruptor, and when working within an established space might actually work
  • How data becomes a key tool to educate a potential market, training customers to understand the value a business brings

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    Favorite book: 

    The Lean Startup  

    ...more
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    Behind the CategoryBy Frontlines.io