Today we have invited Andi Chen, COO and Co-founder of Whale, a leading IoT & AI startup in China focusing on retail experience and data solution. Whale is dedicated to enlightening the future of retail by driving sales transformation through real-time content interaction based on customer behavior perception. In today’s episode, Andi will share the idea of future shop and how Whale is using its technology to enhance customers' shopping experience.

0:56 Why Andi and Jerry started Whale

4:27 Ideas of the future shop 

7:00 Market trends in China and other countries

9:58 Market focus – Mainland China, Japan and Europe etc.

11:25 Personalised and customised experience of Whale

13:14 Role shifting of shopping guides – from providing basic information to personalised advice

14:50 How Whale improves the ultimate efficiency of sales

16:23 Company structure of Whale

19:10 Categories of Whale’s products focus – volume products or experience-oriented products?

21:09 Challenges Andi encountered

22:48 Company value

25:06 Future plan of Whale

28:05 Advice for young startups