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Creating the world’s first “free beverage company:” a conversation with Josh Cliffords, of FreeWater
Kevin Lee interviews Josh Cliffords, who runs FreeWater, an innovative advertising platform that uses premium spring water -- given away without charge -- to carry advertising real estate on its bottles. Consumers pay nothing for the water in the bottle or the container itself.
As FreeWater's website states, "We are the opposite of traditional advertising because we are not annoying. Instead of making the audience cringe or run for cover, we put a smile on their face, and from that state of happiness is when they'll be excited to support your brand." Ten cents earned from advertising on each beverage bottle is donated to WellAware, an Austin based non-profit that builds water wells in East Africa.
FreeWater utilizes QR codes on its water bottle packaging to perform much of its magic, and Kevin is not only a big fan of these handy codes -- whose usage soared during the pandemic – but his team has recently created Inceptor, a powerful technology that adds custom QR codes to every piece of mail, reducing friction on landing pages, and integrating with CRM, resulting in a “Glengarry” lead powerhouse.
You can learn more about Inceptor at: https://inceptor.com/
The interview covers topics including the following:
- FreeWater's inspiring origin story.
- The versatility of QR codes, including enabling augmenting reality, allowing brands to create immersive experiences for consumers.
- How the company's platform works, using the example of a bottle of water with a QR code that directs users to the advertiser's website for more information.
- How the FreeWater platform’s functionality will advance in the future, with multiple layers of transactions, including the physical wrap, QR code, and AR, allowing for more bidding and revenue opportunities.
- The degree to which there which may be "low-hanging fruit" opportunities for distribution of FreeWater from a fixed location, such as a stadium or concert venue.
- How relative costs for advertising using FreeWater’s model compared to those seen in traditional direct mail.
- FreeWater's plans for future growth of their company, including reaching critical mass and expanding into new areas, such as groceries.
If you’re at a brand interested in testing FreeWater, the company's website provides a form allowing you to quickly obtain a quote here: freewater.io.
Learn more about your ad choices. Visit megaphone.fm/adchoices
View all episodes
By Kevin LeeKevin Lee interviews Josh Cliffords, who runs FreeWater, an innovative advertising platform that uses premium spring water -- given away without charge -- to carry advertising real estate on its bottles. Consumers pay nothing for the water in the bottle or the container itself.
As FreeWater's website states, "We are the opposite of traditional advertising because we are not annoying. Instead of making the audience cringe or run for cover, we put a smile on their face, and from that state of happiness is when they'll be excited to support your brand." Ten cents earned from advertising on each beverage bottle is donated to WellAware, an Austin based non-profit that builds water wells in East Africa.
FreeWater utilizes QR codes on its water bottle packaging to perform much of its magic, and Kevin is not only a big fan of these handy codes -- whose usage soared during the pandemic – but his team has recently created Inceptor, a powerful technology that adds custom QR codes to every piece of mail, reducing friction on landing pages, and integrating with CRM, resulting in a “Glengarry” lead powerhouse.
You can learn more about Inceptor at: https://inceptor.com/
The interview covers topics including the following:
- FreeWater's inspiring origin story.
- The versatility of QR codes, including enabling augmenting reality, allowing brands to create immersive experiences for consumers.
- How the company's platform works, using the example of a bottle of water with a QR code that directs users to the advertiser's website for more information.
- How the FreeWater platform’s functionality will advance in the future, with multiple layers of transactions, including the physical wrap, QR code, and AR, allowing for more bidding and revenue opportunities.
- The degree to which there which may be "low-hanging fruit" opportunities for distribution of FreeWater from a fixed location, such as a stadium or concert venue.
- How relative costs for advertising using FreeWater’s model compared to those seen in traditional direct mail.
- FreeWater's plans for future growth of their company, including reaching critical mass and expanding into new areas, such as groceries.
If you’re at a brand interested in testing FreeWater, the company's website provides a form allowing you to quickly obtain a quote here: freewater.io.
Learn more about your ad choices. Visit megaphone.fm/adchoices