Now Brands Talk

Creating Tight Alignment between Sales & Marketing


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The whole organization needs to be on the same page, and that goes for marketing and sales in particular. How do we do away with the us-versus-them mentality that has lingered so long between two such interconnected teams?

In this episode, I speak with Miguel Adao, SVP Marke ting at KloudGin, about creating tight alignment between sales and marketing.

Join us as we discuss:

  • Embracing the realization that we’re all in this together
  • Keeping the customer as your North Star
  • Leads, KPIs, and meeting frequency
  • The role of brand awareness and pipeline
  • To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for Now Brands Talk in your favorite podcast player.

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    Now Brands TalkBy Ada Support

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