According to Jill Tygh, VP of Marketing at Data Cubed Health, trust is the key to creating a successful relationship between marketing and sales. Both teams need to understand that they are working towards the same goal and that they can rely on each other for support. Jill's secret sauce is building trust and having sales rely on her and the marketing team.

"Trust with the sales team is required. You're not getting near a customer call with them if they don't trust you." - Jill Tygh

Jill has an uncanny ability to create trust with sales, be welcomed onto sales calls, and, as a non-threatening marketing representative, can provide valuable insights and ask questions that salespeople can't, uncovering hidden challenges or opportunities. How does she build enough trust and respect to sit side-by-side with sales on their calls? Dive into this episode now.

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