Ashley discusses a top marketing trend for 2021: authenticity. She talks about why we are seeing this trend come to light in the marketing world and how to take steps for your own personal development and business development by operating with authenticity and personalized tactics. She shares ideas on understanding your values, connecting with people as a human (not a robot), and adding details in your marketing that create memorable experiences and build bridges with your ideal customer. Bringing your unique personality into your business will make an impression that differentiates you in the commercial real estate world.