This week on What Problem Are You Solving? (What PAYS), we're unpacking the idea of customer value. Is it about having the lowest price? Is it cost savings or convenience? Emotional connection or brand love? Maybe it's all of these—or something else entirely.

🔥 In this episode:

✅ The multiple layers of value: economic, emotional, functional, and social

✅ Why value isn't always about price

✅ How to uncover what your customers really value

✅ Real-world examples of businesses that nailed—or misunderstood—customer value