Do you find yourself following the crowd, trying to mimic or keep up with those around you? Or do you copy what others do successfully hoping it will work for you? If you answered yes, you aren't alone. As the owner of EFM Events, today's Everyday Innovator, Gary Peyton, shares his insights on realizing that there was more opportunity in the gaps, than riding the wave with everyone else. He also shares how building something beyond himself helped him find his purpose and dial up his impact. And, he talks about how serving "the underserved" people in your market holds tremendous potential. Gary's Everyday Innovator style: Use code ‘Tamara’ at checkout for discount